Thursday, May 20, 2010

A.I. Can now detect Sarcasm? No Really?


Direct from POPCSI.COM: The Future is now reports that some Israeli research team analyzed data using a method what they call SASI which is a Semi-supervised Algorithm for Sarcasm Identification(WHAT?) Which claims it can recognize sarcastic sentences in online product reviews with an astounding 77% accuracy rate. I for one love sarcastic product reviews it helps me decide on making important purchasing decisions because people tend to be pretty honest when they are writing them. Imagine if literal filters were put in place the web would be a really dry, uncomfortable and boring place.

On the other hand a Sarcasm(or verbal irony) software like this could really be useful invention - just imagine the possibilities! You could essentially also have a tweet alert and filter comments by an intent category in case you were asleep at the wheel. Check out the paper (PDF)

Wednesday, May 19, 2010

Understanding Facebook's Open Graph security for first graders


Here is the thing when considering sharing your stuff with your "friends" it's important to be able to distinguish between close ones and acquaintances. Once your mom joined facebook it became a very public forum. So you make changes or stick with it. I can see why the knee jerk reaction to the Open Graph but it seems to me facebook is making changes and listening while trying to grow their thing. Remember there was a time that your address and phone number were in a big thick book unless you paid not to be included or have your number listed. So what is the difference here? If you transmitted over a CB radio anybody could respond.

So what if you give a little more info? Don't you want custimized solutions for the things you like so they automatically display for you? A interesting example of the Open Graph change is if your boss is your friend on FB and you like a song on Pandora or article on CNN and they happen to be on the site with Open Graph enabled they will be able to see you like it or shared it if you choose to have the info made available. This is when knowing more about your settings is important. Again, it's important to know that if you read it and don't physically click the "LIKE" button then nobody will know.

Granted would be nice if you were allowed to editorialize why you liked something but alas that's what twitter and FB are for when you share with your friends in the first place. The NYT via scobleizer pointed out from public Q&A with a FB exec that the way Pandora is using the concept opens up even more discovery of music but I digress. What if you don't want your friends to know you like The Bare Naked Ladies(I don't btw)?

Well one option that is gathering momentum is to quit facebook all together on May 31st. but that would be just like quitting smoking or worse yet television no? What are you going to go to Amazon to a buy or download a book with all this new time on your hands and what do you ignore the reviews? How cool would it be if the people you trust helped you make a selection instead of a complete stranger.

So what if I still want to communicate with friends virtually but don't want to give marketers more access than I am comfortable with? Well there is diaspora.com for that issue which is open source project that is currently collecting funding to keep your private info in and advertisers out. We'll see how this goes. The world does run on advertising whether we like it or not it's a question are people willing to pay more?

But do watch what you say or a drunk Zuckerman may delete your FB account if he does not like what you say!

Frequently Asked Facebook Security Questions:
If you need help with your setting check out this graph on NYT
How is the Open Graph supposed to work with my favorite sites?
How do I delete my facebook account permanently?

Interesting Fact: The Facebook Privacy Policy is currently longer than the Constitution of the United States.
When is the official quit facebook day?

You decide.

Monday, May 17, 2010

Save Water and don't let it drip Water Aid Video competition


I grew-up in California with the saying "If it's yellow let it mellow and if it's brown flush it down." Here is a video of some creatives at work having fun with 48hr video competition for Cannes Advertising Festival to bring attention to the water and sanitation crisis that is killing thousands of people every day. Check out the video above titled "Man Saves Mime" from peeing himself.

Do a search and Vote here on you tube: youtube.com/canneslions to help bring attention to this global issue with so many catastrophes happening all the time the least you can do is help these guys get to France. Although I don't think they would be able to hold it all the way there, the least we can do is check out the contest to do our part for water conservation. Cheers.