Mobile Experience in Times Square

So it's been a long month but finally able to share my latest experiential project. Make this a destination kind of thing for the Holidays into the New Year in your travel or experience it virtually the Kodak Times Square Smile Gallery @ 46th street in front of the Marriot Marquee on the Earth Cam.

Here is how to do it:
1) Send your photo to kodak@aerva.com with a short caption in the subject line.
2) Then give it 24-48hrs so Kodak can approve.
3) Once they do you will receive a approval email with a short.
4) You can then trigger your image up to the board up to six times. The picture will also display randomly in-between the adverts. Get your 15 seconds of fame now!

I hope to post a case study in 2010. Lots of other neat stuff in the works.

Enjoy.

UPDATE: 1.4.10
Almost a 1,000 (991)tweets from this mashable post and by the time the ball dropped on New Year's the board received over 1,000 photo submissions. That's just about a 1-1 ratio! How's that for Social networking power?

Google open source Andriod phones are coming

As confirmed by the NYT blog yesterday Google expects up to 18 Android phones to be available on the market by the end of the year. Developers can get their motors running and download Android 1.5 SDK stack and you business types can start marketing. Apparently the open system is going to have 3 working business models and they are already are offering several working applications.

First: The obligation-free option: where manufacturers can download a free version of Android and load it onto their devices and provide access to as few or as many apps as they want. But the manufacturers cannot pre-load popular Google applications, like Gmail or Google calendar. Which seems sort of limiting if you ask me but will keep big brother out.

Second: The small strings option: Basically this is is the same as Option 1, but the manufacturers need to sign a distribution agreement to include on the phone Google applications. Of the 18 to 20 phones coming out this year, 12 to 14 will more than likely subscribe to this option according to Mr. Andy Rubin the director for Mobile Platforms for Google. Remember when your PC always had to come with IE. Same idea.

The Third: The bigger strings option or the no-censorship version: These phones Google calls “The Google Experience.” They are differentiated by having the honor of the “Google” logo on the device and will include a range of Google applications that the carrier and handset maker agree to leave on the phone. They also must not to censor access to the Android open developer market. The risk being that if the shaken baby is suddenly recreated by some dumbass developer it must not be forcible removed. It must remain as part of the applications available for consumers. This is not about taste. 5-6 manufacturers are going to go for this relationship model.

Why mobile WAP sites suck

What is this behaviorial mobile tracking all about? How is mobile traffic getting to your web site? Do we all want more personal content or just our phone? or should it just be special content? Isn't it about what you can do? Isn't that always the it for innovation? Isn't this post annoying because I'm asking so many questions(statment). What is so annoying is that everybody is trying to figure out how to monetize and not really spending the time to make it work first. Sure walking and talking is easy bu how can you monetize something that is so alienating to most users. Right now the good WAPs are one-way push content sites (porn & articles) but damn you if you try and login somewhere. The screen realestate and functionality is just not quite there but damn does it make for a good investment. Zeldman had a fantasy blog post back in aug 2007 about what the new iphone will do not sure if the next iteration, due in june, will live up to expectations but we can all hope.