If you have a "public profile" as a Artist, Brand or organization on Facebook and if you click view more and then view insights a whole bunch of new stats will come-up that are much like your basic web site analytics but now you can see the age demographics broken down by how many wall posts, comments, sex and like flags. You need some action on your page for the whole display to work by real users other than just yourself. I think the bar is low but definitely needs to be recent so you can see weekly metrics according to FB. The old insights page was ok but in an effort to encourage self managed advertising this tool was destined to evolve and it has.
The idea seems to be geared to give you the controls to spend money to promote your public profile. I had no clue this was here but then again I was not paying that much attention. Then again ignoring my millions of fans would be bad especially if you have access to them all in one place! This whole marketing ploy is starting to make sense just when everybody is getting ready to jump the shark to tumblr, blip and twitter. I'm still a fan because the masses seem pretty happy and it's simple to participate and not as cluttered as that myspace of a eyesore. I just need to figure out the meaning of post quality score and I'm also digging into the active fans stat and see what that is about. If anything this info will just reconfirm some of the info you might already have know beyond the very high-level info like number of fans. This gives your fans "activity". Lets see how we do over the next months as we prepare the slow wire and eastern anchors to play some shows this summer. Now if Last.fm, which I am a huge fan of as band litmus test, or if the big black box known as myspace did this we would have a real competitive landscape and give the artists more power.
We're also giving Sonic Bids a test drive over at the HeadPhone Music HQ. I've never been too keen to fork out money to get noticed so that is the only thing that is keeping me on the fence. A open commerce market model might be better for the little guys but sonic bids does aggregate your last.fm and myspace friend counter which is a good start but the google buzz tool they include is pretty insignificant as it contains a bunch of unspecific noise. Now if they can tie the user interactions into video plays and song/video plays this will all be rocking info to have. The only thing it does not do is help you write good songs and make the folks listen and like your music. That's the hard part about marketing music ain't it?
Sample some Headphone Music Tracks:
Crossed Wires by The Slow Wire
Release the Dogs by Eastern Anchors
Bradley Wake-Up By Aviso'Hara from Our Lady of the Highway
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