Saturday, March 18, 2006

Fast and furious morning: interactive SXSW on video blogs

I am thankful for technology somedays when especially when it makes my precious Saturday morning efficient. I went to the car dealer for a tune-up, called early, got there early out in under 35 minutes. Now, this was then topped off by going to the NJ DMV and getting a license renewal in under 15 minutes! The ex-governor Mcgreevy fixed a couple things for sure before he left. Now, how does this innovative progress and streamlined processes happen? Obviously, you have to have all your proper docs and data back-up prepared, so you can give it to them when they validate your persona. They enter info into a tablet move you along to the next station. These type of innovations come from somewhere. Thankfully, supergeeks like all the folks who showed up at the SXSW interactive festival going on in Austin are moving things along in real-time too. They even have freakin' audio podcasts and video clips up already with Craig Newmark of craiglist fame! SXSW is not just about rock n'roll anymore. Luke's blog has been posting as he digests the festivities. His summary of the interactive panel is short and sweet; and in a matter of 7 minutes I got the take-away. So no need to attend. Other than of course to check out some rocknroll. Although, I would argue that "Three minutes is the perfect length for media content online", as most user these days are willing to wait for quality content especially if the take-away is excellent and I think that 50% of US homes have high-bandwidth now. I would though agree that the first large Agency that brings the big players advertising and marketing dollars to the field and glues great editorial and video podcast technology is going to be king.

So folks, I can safely say that yesterday's video podcast launch of IBMer Andy Stanford-Clark "A Master Inventor at work" is bringing in a new era of corporate embrace where innovation, quality editorial and business processes are actualized. --It's on.