BP oil leak solution by Douglas Trumbull

From the creative film making mind of Douglas Trumbull who brought to life the fantasy worlds of Blade Runner and 2001 Space Odyssey. Here's real solution to a problem some of world dumbest engineers could not figure out. Check out some more deep underwater details of the oil cap prototype that could save more headaches in the future. Gotta love tinkerers.

Your new computer screen technology

The future of screen technology may be making you actually take your time to brush your teeth because you are reading a article in a mirror. How cool is that? or could there be more shaving accidents and face dinks? I can barely have a convo when the tv is on. I find myself either turning of the boob tube or at least placing something on mute if somebody is talking to me. I like to try and pay attention and the benefits of literally doing something that is passive vs active verses two things that are active is not really a talent i have honed. Sure I can walk and chew gum and talk on the phone but is this safe? Ha! ok so we can have content played everywhere just like Minority Report. Check out the innovators project for stretchable screens, transparent screens and e-ink displays via www.tat.se.

Roderick Angle Fashion Photographer Featured on Create or Else

Man can't say how super fun it has been working on the Create or Else mini documentary project so far. Here are a few stills from the project.


Roderick Geting make-up


David Zellerford and Rod



Model almost ready for big debut for casting scene we shot.

Machete Mexicans vs Lindsay Lohan

So I am not sure how Lindsay Lohan is going to tweet from Jail come July 20th but one thing is for sure she is going to miss the Premier of Machete. She has people and commerce will continue. I wonder what the third act is going to look like? I hope it ends well.

Create or Else mini artist documentary series

DEAR CREATIVES: Ok finally I am able to shout it out loud but I'll let Lars Bastholm, Ogilvy's CCO invite you and give you the skinny on the project that has been consuming me for the past couple months. About every week we will feature a mini documentary on Artists and folks who do cool things. Go ahead and subscribe to Create Or Else on youtube Ogilvy's channel where you might find things inspirational.

First couple of Featured Artist's are Suran Song(a Multi-media performance Artist) and Nathan Sawaya (who makes sculptures out of Legos. Both go into the challenges of making art from within.



I hope you enjoy and tune into the series every week. Oh and the good news you too have the opportunity to be featured on Create or Else. For more info on how to contact, what to do to get in touch with the curators and editors from the video content channel go here. Looking forward in seeing what you got or if you want to suggest something somebody does that is interesting and motivational.

If only BP had a huge paper towl for this mess

So much crazyness going on with this big BP mess in what was once the Gulf of Mexico. It's more of a pool of death. We've been warned that there would be environmental disaster like this and um' here it is. Even the aliens have warned us that our destinies are in our own hands. But lets blame greed shall we? Bp says they will cut a check to the wildlife. really?

Best Twitterers or tweetards?

Ok in no particular order here are some of my favorite twitterers on twitter. Might not be your cup of mescal but I think there is good entertainment value here.

Mama_Cougar* Stuck in suburbia and funny as all shit. I can't always relate but fun to follow.

whitegrlproblem* - similar to above in case you are wondering what to avoid in a girlfriend

FatJesus3* Zach Galifianakis really known recently as the Tard on the Hangover is the funniest fuck.

hipsterrunoff* - Ok if you are feeling old but hip and there are gray pubes popping in up in places you never thought possible this one you might want to ignore.

Nick_Nolte* If drunk had smart phone and tweeted a lot at bars and reported incidents with roosters his posts would be like this. (for the most part but maybe worse)

shitmydadsays* This guy got some sort of deal for making up funny shit from the perspective of cranky old man. Totally infamous but had to include.

What else you go? Make me reco and follow my ass on twitter*. I am my own tweetard brand with small opinions and taste.

Disclaimer: none of these people can be confirmed or denied as actually being real people trying to secure a movie deal but g*d bless them for your entertainment and mine.

A.I. Can now detect Sarcasm? No Really?

Direct from POPCSI.COM: The Future is now reports that some Israeli research team analyzed data using a method what they call SASI which is a Semi-supervised Algorithm for Sarcasm Identification(WHAT?) Which claims it can recognize sarcastic sentences in online product reviews with an astounding 77% accuracy rate. I for one love sarcastic product reviews it helps me decide on making important purchasing decisions because people tend to be pretty honest when they are writing them. Imagine if literal filters were put in place the web would be a really dry, uncomfortable and boring place.

On the other hand a Sarcasm(or verbal irony) software like this could really be useful invention - just imagine the possibilities! You could essentially also have a tweet alert and filter comments by an intent category in case you were asleep at the wheel. Check out the paper (PDF)

Understanding Facebook's Open Graph security for first graders

Here is the thing when considering sharing your stuff with your "friends" it's important to be able to distinguish between close ones and acquaintances. Once your mom joined facebook it became a very public forum. So you make changes or stick with it. I can see why the knee jerk reaction to the Open Graph but it seems to me facebook is making changes and listening while trying to grow their thing. Remember there was a time that your address and phone number were in a big thick book unless you paid not to be included or have your number listed. So what is the difference here? If you transmitted over a CB radio anybody could respond.

So what if you give a little more info? Don't you want custimized solutions for the things you like so they automatically display for you? A interesting example of the Open Graph change is if your boss is your friend on FB and you like a song on Pandora or article on CNN and they happen to be on the site with Open Graph enabled they will be able to see you like it or shared it if you choose to have the info made available. This is when knowing more about your settings is important. Again, it's important to know that if you read it and don't physically click the "LIKE" button then nobody will know.

Granted would be nice if you were allowed to editorialize why you liked something but alas that's what twitter and FB are for when you share with your friends in the first place. The NYT via scobleizer pointed out from public Q&A with a FB exec that the way Pandora is using the concept opens up even more discovery of music but I digress. What if you don't want your friends to know you like The Bare Naked Ladies(I don't btw)?

Well one option that is gathering momentum is to quit facebook all together on May 31st. but that would be just like quitting smoking or worse yet television no? What are you going to go to Amazon to a buy or download a book with all this new time on your hands and what do you ignore the reviews? How cool would it be if the people you trust helped you make a selection instead of a complete stranger.

So what if I still want to communicate with friends virtually but don't want to give marketers more access than I am comfortable with? Well there is diaspora.com for that issue which is open source project that is currently collecting funding to keep your private info in and advertisers out. We'll see how this goes. The world does run on advertising whether we like it or not it's a question are people willing to pay more?

But do watch what you say or a drunk Zuckerman may delete your FB account if he does not like what you say!

Frequently Asked Facebook Security Questions:
If you need help with your setting check out this graph on NYT
How is the Open Graph supposed to work with my favorite sites?
How do I delete my facebook account permanently?

Interesting Fact: The Facebook Privacy Policy is currently longer than the Constitution of the United States.
When is the official quit facebook day?

You decide.

Save Water and don't let it drip Water Aid Video competition

I grew-up in California with the saying "If it's yellow let it mellow and if it's brown flush it down." Here is a video of some creatives at work having fun with 48hr video competition for Cannes Advertising Festival to bring attention to the water and sanitation crisis that is killing thousands of people every day. Check out the video above titled "Man Saves Mime" from peeing himself.

Do a search and Vote here on you tube: youtube.com/canneslions to help bring attention to this global issue with so many catastrophes happening all the time the least you can do is help these guys get to France. Although I don't think they would be able to hold it all the way there, the least we can do is check out the contest to do our part for water conservation. Cheers.

The Name Stamp (Japanese Style) Video Contest

Here is another one of videos for the Search For the World's Greatest Salesperson video contest I'm working on right now. All you have to do is sell a red brick. This video cracks me up and really shows Matt Servitto's (FBI agent from the Sopranos) true talent. Follow the shenanigans on twitter.com/Sell_Or_Else. If you think you have sales skills you should enter to win.

Are you the best Salesperson in the World?

I love my Job and proud to share this real life contest with you. Do you know or think you are the Worlds Greatest Salesperson? If you can sell cars or mattresses you should be able to sell a red brick right? This is the challenge and your opportunity to help create the sales guide of the future and win a three month paid fellowship at OgilvyOne Worldwide. Similar to being on a board but in this case you also could win a chance to go to the Cannes Lions International Advertising Festival in France to prove you are best at what you do! This is a world wide search for the best of the best digital media thinkers.

For this real life campaign we created some tongue and cheek sales inspiration videos called The Moves -- perhaps you recognize them? Here is one of the videos called Envy Tranfer.



THE DETAILS:

Visit to enter the contest and see more of these spots: YouTube.com/Ogilvy and make sure to read the rules for your chance to win.

Download the full brief here for the Search for the Worlds Greatest Salesperson contest.

Press:

New York Times Article

The video submission deadline is May 16th, 2010.

Follow the action: Twitter.com/Sell_Or_else | facebook.com/ogilvy | LinkedIn Sell or Else Sales Group | youtube.com/ogilvy

I thought suicide machine was a band no?

But no apparently it's beheading app that Facebook is taking swift action against on the IP DNS level by blockin users from killing your history and friends off. see http://ping.fm/1eu3W Which is dangerous territory that could in theory block real users.
via http://ping.fm/3QOPB

Mobile Experience in Times Square

So it's been a long month but finally able to share my latest experiential project. Make this a destination kind of thing for the Holidays into the New Year in your travel or experience it virtually the Kodak Times Square Smile Gallery @ 46th street in front of the Marriot Marquee on the Earth Cam.

Here is how to do it:
1) Send your photo to kodak@aerva.com with a short caption in the subject line.
2) Then give it 24-48hrs so Kodak can approve.
3) Once they do you will receive a approval email with a short.
4) You can then trigger your image up to the board up to six times. The picture will also display randomly in-between the adverts. Get your 15 seconds of fame now!

I hope to post a case study in 2010. Lots of other neat stuff in the works.

Enjoy.

UPDATE: 1.4.10
Almost a 1,000 (991)tweets from this mashable post and by the time the ball dropped on New Year's the board received over 1,000 photo submissions. That's just about a 1-1 ratio! How's that for Social networking power?